White Paper

Social Media Measurement and Reporting

This white paper shows you which KPIs are important and which values you really need to measure in order to properly assess your social media activities. In addition, you will learn what goals you need to define and how you can identify which campaigns work as well as why these campaigns work. Also learn how to properly prepare the results of your measurements to then use your reporting to improve your social media strategy.

Download the white paper for free and learn how to correctly measure, analyse, and strategically improve your social media activities through optimal reporting.




Björn Tantau, Head of Market Insights, Facelift

"No other online marketing discipline is as established in digital everyday life as social media marketing. Hence, it is not surprising that more and more companies are both discovering these channels and beginning to actively use them. However, all too often these new activities lack a strategic basis and it is not clear what needs to be considered in detail."

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